A look at Neuromarketing

As consumers, we don’t often realize it but we are being marketed in some very subtle, psychological ways on a daily basis. Some companies pay good money to study what does and doesn’t persuade or spending habits. Let’s take an in-depth look at neuromarketing what it is, who’s it and why.

What is it?

Neuromarketing is a field of marketing that studies human cognitive responses to stimuli in order to create effective commercial campaigns.

Subconscious thought processing is 200,000 times faster that conscious thought processing.

70% of fast-moving consumer goods purchases made “at the shelf”.

80% percentage of new product launches that fail to meet predicted sales or performance within the first 3 months.

Neuromarketing tips

Here are some tips to help make your company’s marketing campaigns reach more consumers effectively.

It’s not all about you. Spend more time talking about the customer’s needs than your own brand.

Longer isn’t better. Short, impactful statements are more likely to stick to consumers.

Show, don’t tell. Photos are better at selling products than words.

Short off strong, finish big. Brains tend to remember beginnings and endings rather than middles.

Keep it simple. Clever abstractions or too many numbers will only confuse consumers.

Appeal to emotion. The most effective way to market is to use pathos, an appeal to consumers’ emotions, and it will always override intellect or reason.