#1 Quality. You only have seconds to get the consumer’s attention.

61% of marketing teams meet at least once a week to focus on the strategy and goals.

Throughout the last five years, content marketing has evolved, making it the most powerful force behind all marketing campaigns.

#2 Personalization. Your consumer’s mobile phone is checked 150x a day.

Create “living” interactive experiences providing a call-to-action that encourages engagement.

#3 Diversify. Social media platforms are important but there are other types of content needed in your strategy.

Top Tactics:

92% Social Media                                                80% Blogs

83% E-newsletters                                              77% Events

81% Articles on company                                  77% Case studies

80% Blogs                                                             76% Videos

#4 Documented Strategy. 48% of B2B Marketers do not document their content strategy. Therefore, only 21% of B2B marketers have tracked their ROI on content marketing.

As google continues to make algorithm updates, the search engine will reward content based on value provided to your audience.

70% B2B marketers understand the importance of content marketing.

#5 Amplification. As people look to their mobile devices for immediate answers, build on what Google calls “micro-moments”.

“I need it now” , “I want to go”,  “I want to do” , “I want to buy”